Join Bryan Kelsey as a Strategic Partner. In this role, you’ll focus on high-impact support that keeps vision aligned with our market analysis and listing interviews. This page outlines exactly what you will and won’t do, so you can bring clarity, consistency, and confidence to the partnership.

Pricing Prep/Analysis

Do

Don’t Do

  • Area Expertise: Help with local market knowledge.
  • Strategic Competition: Preview any local active competition that may be a competing property.
  • Lead follow-up: Keep up with leads we are pursuing or have not yet interviewed with.
  • Analysis – Pull data from the MLS.
  • Pricing Strategy: Advise the seller on a competitive price based on market trends, comparable sales, and the property’s unique attributes.
  • Conceptboard – Put all acquired property information onto presentation board.

Property Marketing

Do

Don’t Do

  • Review TC’s MLS input and approve listing: Review TC’s input and approve listing to go live.
  • Online and Social Media Promotion: Market the property on websites, social media platforms, and real estate apps to reach a broad audience.
  • Signage/Lockbox: Place “For Sale” signs on the property (where permitted) to attract local buyers.
  • Host Open Houses: Organize and conduct open houses. (Delegate to OH agents).
  • Showings: Approve showings, coordinate or attend when necessary.
  • Seller Servicing: Take the seller to preview the competition.
  • Professional Photography and Videography: Arrange for high-quality photos, virtual tours, or drone footage to showcase the property.
  • Create Listing Materials: Write compelling property descriptions for online listings, brochures, and flyers.

Negotiation and Offer Management

Do

Don’t Do

  • -n/a
  • Review Offers: Present and explain all offers received from potential buyers, including price, contingencies, and terms.
  • Negotiate Terms: Advocate for the seller’s interests during negotiations, aiming to secure the best price and terms (e.g., contingencies, closing timeline).
  • Counteroffers: Draft and present counteroffers when necessary to reach an agreement.
  • Advise on Multiple Offers: Guide the seller in evaluating and selecting the best offer if multiple bids are received.

Transaction Management

Do

Don’t Do

  • -n/a
  • Coordinate with Buyer’s Agent: Communicate with the buyer’s agent to ensure all parties are aligned on terms and timelines.
  • Facilitate Inspections and Appraisals: Schedule and oversee home inspections, appraisals, and other evaluations required by the buyer or lender.
  • Address Contingencies: Work with the seller to resolve any issues that arise from inspections, appraisals, or buyer financing.
  • Liaise with Professionals: Coordinate with title companies, escrow agents, attorneys, and lenders to keep the transaction on track.
  • Review Closing Documents: Ensure all paperwork, including the purchase agreement and disclosures, is accurate and complete.
  • Guide Seller Through Closing: Prepare the seller for the closing process, including final walkthroughs and signing documents.

Communication and Client Support

Do

Don’t Do

  • Regular Updates: Throughout the process, keep the seller informed about market activity, showings, feedback, and progress.
  • Market Insights: Provide ongoing advice about market conditions or pricing adjustments if the home isn’t attracting offers.
  • Problem Solving: Address challenges, such as low appraisals, buyer financing issues, or repair disputes, to keep the sale on track.
  • Emotional Support: Guide the seller through the often emotional process of selling a home, offering reassurance and clarity.
  • -n/a

Post-Sale Responsibilities

Do

Don’t Do

  • Final Walkthrough Coordination: Ensure the buyer’s final walkthrough is completed and any agreed-upon repairs are addressed.
  • Closing Assistance: Attend or facilitate the closing to ensure a smooth transfer of ownership.
  • Document Retention: Provide the seller copies of all relevant documents for their records.
  • Follow-Up: Check in with the seller after closing to ensure satisfaction and address any lingering questions.
  • -n/a

The Numbers

70/30 BK goes to interview
50/50 BK does not go

Fox Finacial Team Splits: