The For Sale By Owner will have many agents providing them with solutions. I want you to think about your city. Can you be the market leader in listing FSBOs? It will in part depend upon your presentation skills and providing a unique solution no other agent is offering. You will want each FSBO to tell their friends about you.

You are entering a lead generation program that is not dominated by any brand. It is more of a free for all. First question, is this marketed dominated? No. Second question, how can I dominate the FSBO market in my city? Third question, is this path expandable? Yes. There are two natural expansion paths. If FSBOs are the fastest source of listings, then Expired listings are the second fastest source. But both markets are akin to the wild west. There is no dominant brand nor person.

The second expansion path from By Owners will be property investors. Many investors have no regard for agents. Thus, they often try to sell on their own. In your journey you will meet many investors.

The most important thing to think about at this time is, “In what way is my messaging different from all of the other KW, eXp, Re/Max, Coldwell Banker ect agents?” And “Am I a novice at making that presentation or do I need to improve?”

For every 10 FSBOs there are 2-3 that will rent it or sell it on their own. Yet there will be about 7 that will list with a Realtor. Now it is your turn. Visualize each day that you get receive a YES. You will of course have a few no answers along the way. But in your mind, you must see a YES.

This is a time in your life to read the book, Your Brain is Always Listening. The author states that we all have ANTs. Automatic Negative Thoughts. And those thoughts are at battle within our minds. In Psychology Today and many publications it is said that 60-80% of our thoughts each day are negative. Imagine what little children go through in their developing years.

It is no wonder most people that enter real estate “feel defeated so quickly.” The reality is that they are “not defeated” but they “feel defeated.” That is the reality of how the mind works. The negative dominates. But you can re-train your brain.

When you hear a “no thank you” from a FSBO it is but a lesson in how to get to a YES. And when you hear a NO, make a note of how it makes you feel. That is the feeling that must be defeated. In your mind you must crush the negative thoughts as if they were just “tiny ants.”

Begin each morning reading your affirmations. (See the goal setting program that was part of your purchase.) Right now, your belief may be soaring. You may feel the confidence that you will list ever FSBO you see. After just a few defeats, you probably will feel a change. That is your brain sending you a message to quit in order to save your energy for the functions of your body. In a strange way it is your own brain telling you to quit.